Brand Standards

The consistent representation of our brand is very important to assure that our customers will recognize Cummins’ presence and quality wherever they go to receive authorized support or buy Cummins products.

Use the Dealer Brand Standards guide linked below as a reference whenever you are developing communications for Cummins products or services, either hard copy or online, external or internal. By following these standards you will help to ensure the logo, typography, color palette and all visual elements used are consistent and representative of the Cummins brand.

Despite covering many aspects of the Cummins visual brand, there may be cases when you have a question not answered within this guide. For those situations do not hesitate to contact the marketing and communication representative in your region or a brand expert by sending a message to, and we will be more than happy to support you.

Dealer Brand Standards